YOU’VE GOT
TO LOVE IT TO PROMOTE IT
B-Rebel PR is a leading arts and culture PR and communications agency based in Toronto and Montreal, with national reach across Canada and growing impact in the U.S. and internationally. Since 2016, we’ve specialized in public relations for theatre, dance, film, publishing, and music — delivering campaigns that connect artists and audiences worldwide.
At our core, B-Rebel PR champions creativity by artists, for artists. We are a queer-led, rebel communications team dedicated to supporting the arts and culture sector with bold storytelling and trusted results. From major festivals to independent productions, our campaigns combine strategic media relations, arts-focused publicity, and international PR outreach.
With deep experience in arts publicity and entertainment media, B-Rebel PR helps theatres, festivals, and cultural organizations in Canada and the U.S. secure top-tier coverage — from broadcast and print features to digital, influencer, and international press.
At B-Rebel PR, our passion for the arts drives everything we do. We believe that successful arts and culture communications come from genuine enthusiasm and a deep understanding of the industry. That’s why we focus exclusively on projects we love and respect—delivering strategic PR, marketing, social media, influencer, and crisis communications support that helps artists, festivals, and cultural organizations thrive in Canada, the U.S., and internationally.
OUR APPROACH
01. Arts PR Planning & Strategy
Before diving into any project, we meet with creators to gain a clear understanding of their vision—whether it’s a theatre production, dance performance, film release, music event, or visual art presentation. This foundational step allows us to design a tailored PR, marketing, social media, and influencer strategy that aligns with project goals. We also consider reputation management at this stage, preparing crisis PR protocols to ensure your organization is ready for any unexpected challenges.
02. Influencer & Media Campaign Design
Based on our research and discussions, we develop a comprehensive communications plan that amplifies your story and engages the right audiences. From media pitching, influencer partnerships, and social media campaigns to branded content and press release development, every element is designed to maximize visibility and credibility.
Once the strategy is finalized, we move into execution. We coordinate media interviews, influencer activations, social media coverage, and on-site PR support, ensuring everything runs smoothly and professionally. If a challenge arises, our team is ready with crisis PR and reputation management to keep your message clear and consistent. Our goal is always to deliver measurable results, extensive coverage, and authentic connections with audiences worldwide..
03. Crisis PR, Test & Deliver
our team
ASHLEY BELMER
President / Founder
Ash@b-rebelpr.com
Arts publicist Ashley Belmer has worked in Publicity in both English and French in the non-profit community for 20 years. Ashley worked as the Marketing and Publicity Director for Black Theatre Workshop in Montreal for five years. In 2013, she worked as the Marketing Manager for Just For Laughs. In 2014 Ashley joined FLIP Publicity in Toronto as a senior-level arts Publicist. At Flip, Ashley worked for Luminato, Pan Am Games, Cirque Du Soleil, Ross Petty, Cavalia, Factory Theatre, Tapestry Opera, and many more. Ashley was also the Senior Festival publicist at TIFF. In 2019, Ashley moved to Niagara on the Lake and was the head of communications for the Shaw Festival. After her contract at Shaw, which included crisis PR management and overall strategic communications, her company, B-Rebel Communications, took on Shaw Festival’s publicity year-round and has continued to grow locally, nationally, and internationally as one of the Top theatre and arts-focused PR agencies in Canada and beyond.
Ashley has a Bachelor of Arts with Honours from Queen’s University in Theatre and a Post-Graduate degree in PR from Humber College. Ashley also received an intensive advanced Graphic and Web Design certificate from Humber College in 2016.
SELINA LA FARCIOLA
PR Coordinator
selina@b-rebelpr.com
Selina is a communications professional with a background in public relations, customer experience, and technical editing. A recent graduate of the Public Relations program at Humber Polytechnic, she has contributed to content creation, media research, and client engagement across a range of industries. Selina is passionate about clear storytelling and building meaningful connections through strategic communication.
